How to be a patient-centered pharma company

Be hungry for knowledge about what matters to patients; and what happens to patients who use your products

Use this knowledge to drive change and improvement

Work in collaboration with patients, carers, lay advisors, patient groups,  to shape  R&D priorities & to drive change & improvement

Give patients a meaningful say in how you run the business

In clinical trials have high standards of ethics, disclosure and participant experience  (eg if they  took part in your trial, tell them the results)

Have high standards of ethics in sales, marketing and promotion  in all markets

Engage generously with patient communities and charities driven by understanding of need for capacity building in the charity sector

Try to narrow inequalities

Have robust processes for managing tensions and trade offs